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ASUStek to acquire MSI, ECS or Biostar? - ASUStek to acquire MSI, ECS or Biostar?
Thu, Jul 19 2012 | 1:01PM | Filed under: Business / Industry| PermaLink Posted by: STAFF

"As the global motherboard market has been seeing weak growth since 2005, Asustek Computer reportedly is considering acquisitions to further expand its economic scale in the motherboard market, but the company has refuted the rumors and said that it is seeing stable development of its motherboard business and has no plans for acquisitions or strategic alliances.

Currently, motherboard makers' shipment growths each year are mainly contributed by shipments that were snatched from fellow competitors; therefore, price competition in the motherboard market has never ceased with first-tier players such as Asustek and Gigabyte Technology which have larger resources, gaining market share from smaller players such as Micro-Star International (MSI), Elitegroup Computer System (ECS), ASRock and Biostar.

Sources from the motherboard industry pointed out that through acquisitions, Asustek is aiming to quickly expand its economic scale and cost advantages to further widen its gap with Gigabyte."

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