But what about the publishers who desire huge short-term sales figures? You might have noticed the countless cries for titles which are more challenging and appeal to somewhat of a niche audience. The logic should be simple: some people desire alternatives to what you produce. You are able to make a lot of money on niche content with a long shelf life. Of course I am not stupid publishers do not care too much about long-term sales because of their reliance on quarterly financial reports. They need to justify their work to their investors and big sales figures provide that validation."