The sources are also concerned that Apple may have started losing its creativity for innovation since the vendor's recent products did not bring much surprises to consumers except for an upgrade in hardware specifications and if Apple is unable to provide innovations to its products, the company may turn to price cuts to achieve market share, which may affect the profitability of the upstream supply chain players as well.
However, so far, Apple still has not yet made any response to the upstream supply chain's demand for the price increase, the sources noted
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