About a week ago i stopped by one of the largest electronics store near where i live to purchase several small things i needed (some permanent markers, DVD+R/CD-R packs) and since i was there i decided to also stop by their PC hardware area to see which product lines have the most traffic. So during the 20 minutes i spend on that floor looking at all the available products (i was surprised by the limited range of products especially for one of the largest electronics/PC Hardware stores around here) i saw several people picking graphics cards from the shelves (mainly GeForce GTX650/660 and Radeon 7850 models) but unfortunately i also saw the same people choosing OEM power supplies over the more well-known ones from Seasonic, Corsair, Thermaltake and Enermax (those were the only four available PSU brands in the store at that time). I did manage to sit down with one of the people who chose an OEM power supply and while i was trying to explain the differences between a good PSU and an OEM one i was somewhat surprised to hear that he thought that every power supply out there uses the same components, or at least that`s what several sales persons had told him in the past. In any case after listening to what i had to say he ended walking away with a Corsair GS600 PSU which was pretty much the only one (between the available ones) near the price range he had in mind for a PSU. So because of that we`ve decided to also focus on rather low-cost power supply units aimed at casual users and gamers such as the Centauro XTK-CB-0600M 600W by Xigmatek."