Concept engineering is a big part of what NVIDIA does. The original Tegra processor was an attempt to see if it was possible for a GPU manufacturer to make a processor for more standard applications. That attempt turned into a mobile CPU empire. NVIDIA is now taking that same drive and pointing it to an unlikely companion: Automotive Engineering. The ever growing resume of NVIDIA is an attractive thing to companies like Audi and BMW and because of the engineering demos theyve developed we may soon see some of the coolest technology integrations in the automotive industry that weve seen in years."