What do you get if you cross a creative consultancy with expertise in automotive and industrial design with the leaders of motherboard designing? Hint hint, it’s covered elegantly in crimson and black, bearing muscular yet smooth angles. BMW Group DesignworksUSA and ASRock is here with a definitive answer – an icon like gaming PC. “You just wait. This collaboration between BMW Group DesignworksUSA and ASRock is totally going to knock your socks off and show up on your Dear Santa letters!” exclaimed James Lee, vice president of ASRock.
Sonja Schiefer, Director of Design, Munich Studio, BMW DesignworksUSA , stated, “Our goal was to create desirability and iconic differentiation in a mini PC. We reached this goal thanks to a design language focused on superlative and a solution that was very much an exaggerated mode of expression.”