For the last 20 years, NVIDIA has developed and used its own graphics IP in-house. While the company engaged in several prominent cross-licensing deals with companies like Intel, those deals never resulted in an Intel-branded graphics card or an equivalent product from another company. Today, that changes -- NVIDIA has announced that henceforth, it will license its graphics designs to other companies. It's not hard to see why. Imagination Technologies is currently the graphics darling of the mobile industry. It has provided GPU solutions to Apple, Intel, Samsung, and a host of other, smaller players. With Tegra, NVIDIA tackled the market with an all-in-one solution that it hoped would win designs on the strength of its overall performance and mobile graphics.
Clearly, NVIDIA now feels it has more to offer beyond just a silicon solution...