It's clear that Haswell has been designed with mobile devices in mind. For products like (convertible) Ultrabooks, Haswell has useful new improvements, such as the lower (idle) energy consumption. Haswell is also the generation which finally allows Intel to compete with AMD when it comes to integrated graphics.
There is a lot of free Microsoft software to be had, programs which enable better web surfing and help protect against spyware are just two types. PCSTATS Tips