Despite some fierce competition, Samsung has experienced an impressive level of success in the mobile space and has managed to nurture the Galaxy brand into a household name. Part of that success was due to the company unifying its ultra mobile products (phones, tablets, phablets, etc.) under the Galaxy brand, and thus, Samsung decided to take a similar route on the PC side earlier in the year. The ATIV brand is a relatively new one for Samsung, but it's definitely gaining traction. In addition, Samsung is pouring a ton of resources into industrial design, as evidenced by the ATIV Book 6.
This particular machine is obviously aimed at the masses, and not hardcore gamers or tireless road warriors. The ATIV 6 is hardly thin-and-light, and it doesn't pack a star-studded list of high-end components, but what it does is hit all of the major feature points that your average laptop consumer is after.