Computers didn't use to be lifestyle products; they weren't things the average person played with for fun; electronic brands were more functional than emotional or symbolic. It was a world where Dell was more influential than Apple. It was an environment that favored Microsoft, a tribe of engineers and office workers who made products for themselves. And they thrived.
Any major computer upgrade generally requires a full software reinstall too. No so if you heed the advice in the guide to Upgrading a Motherboard without Reinstalling. PCSTATS Tips