In July 2015, Vodafone turned the mobile phone market upside down by releasing the Smart Ultra 6. It offered medium-to-high end hardware at a budget price of just £125. Now Vodafone are trying to do the same thing with their new flagship, the Smart Platinum 7. Rather than being marketed as a budget phone, though, the Platinum 7 targets users after a premium handset, but at a lesser price of £300.
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