NVIDIA’s Pascal architecture marks a major shift in performance per watt and revolves around the highly efficient 16nm FinFet manufacturing process. So far, the company has unleashed products designed for higher resolutions and enthusiasts who are prepared to pay extra for a more fluid gaming experience. For example, AIB versions of the GTX 1080 in the UK can cost over £650 and have received hefty price hikes. Whether this will subside once supply increases or Sterling becomes more stable is unclear, but the current market price is unlikely to appeal to a large audience. While the GTX 1070 offers performance beyond the GTX Titan X for significantly less, it’s still too expensive for many people on a tight budget. According to AMD’s internal research, 84% of PC gamers select a graphics card within the $100-$300 price bracket.
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