"US-based server vendor Supermicro has entered the brand gaming motherboard market with its new Supero brand and released a series of products recently. The company has been pushing high-end motherboards initially and will turn to focus on releasing mid-range models and desktops later.
Since the gaming market is expected to grow by a CAGR of around 40% from US$463 million in 2016 to US$1.07 billion in 2019, Supermicro expects the market to have strong potential and has been pushing server-grade gaming motherboards, looking to snatch a share of the market.
For North America, Supermicro already has stable sales and is mainly pushing US$100-range high-end models. Currently, the company is aggressively expanding its presence in Asia Pacific and will enter Europe by the second half of 2017.
Among Asia Pacific markets, South Korea has the strongest monthly motherboard sales of 70,000 units, while Japan, Taiwan and India each has about 15,000 units. Thailand and Vietnam each has about 10,000 units and China 40,000-50,000 units. Supermicro's current targets are South Korea, Japan, Taiwan and Southeast Asia and will enter China at a later time."
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