Microsoft slowly started to sneak advertisements into the Windows platform with Windows 8, and they've only crept up further in Windows 10. Thankfully it's easy to shut down most of these annoyances if you know where to look.
You do software updates to get the most from favourite programs right? Updating a motherboard BIOS can in a timely manner is also critical. The guide to Flashing a Motherboard BIOS spells out the often complicated steps in plain english. PCSTATS Tips