For the launch of the Intel X299 chipset motherboards, GIGABYTE chose their AORUS brand to lead the charge. The AORUS branding differentiates the enthusiast and gamer friendly products from other GIGABYTE product lines, similar to how ASUS uses the ROG branding to differentiate their high performance product line. The X299 AORUS Gaming 3 is among GIGABYTE's intial release boards offering support for the latest Intel HEDT chipset and processor line. Built around the Intel X299 chlipset, the board supports the Intel LGA2066 processor line, including the Skylake-X and Kaby Lake-X processors, with support for Quad-Channel DDR4 memory running at a 2667MHz speed. The X299 AORUS Gaming 3 can be found in retail with an MRSP of $279.99.
Any major computer upgrade generally requires a full software reinstall too. No so if you heed the advice in the guide to Upgrading a Motherboard without Reinstalling. PCSTATS Tips