"LG Electronics Canada today unveils its 2018 TV lineup with an array of new and innovative OLED and SUPER UHD models, demonstrating its commitment to being a leader in the global premium TV market. LG's new TV products feature the company's exclusive ThinQ® artificial intelligence (AI) platform and advanced a (Alpha) processor which will lead the way in solidifying LG's position in the global market for premium TVs, with the market for OLED TVs forecast to see sales of 2.5 million units this year from 1.6 million in 2017. 2018 OLED and Super UHD models will be available at LG Electronics Canada's retail partners starting in April, 2018.
LG builds upon its legacy as the pioneer of large OLED display technology with the launch of new AI-enabled OLED TV models for 2018, including the W8, E8, C8, and B8. Each model boasts a range of design factors from Picture-on-Wall (Signature W8 Series models), to Picture-on-Glass (E8 Series models) and Cinema Screen design (C8 and B8 Series models). OLED screen sizes range from 55 to 77 inches with AI-enabled SUPER UHD TVs (models SK95, SK90 and SK80) available in sizes varying from 55 to 75 inches.
With LG's a9 intelligent processor powering the company's market-leading W8, E8 and C8 OLED TV series, viewers will experience enhanced image rendering and more accurate colours from virtually any viewing angle in addition to perfect black, the hallmark of LG's OLED TVs. With Dolby Atmos sound and optimal picture quality, this year's TVs from LG will provide consumers with immersive viewing experiences.
LG's 2018 AI-enabled SUPER UHD lineup is powered by LG's a7, the same powerful processor found in the LG OLED B8 series. In combination with Nano Cell, and with Full-Array Local Dimming (FALD) backlighting available on select models, LG AI-enabled SUPER UHD TVs offer advanced LCD picture quality with deeper black enhanced image rendering, improved shadow details and accurate colours from the widest viewing angles. To complement the upgraded viewing experience, the new SUPER UHD TVs also support Dolby Atmos for an immersive audiovisual experience.
With AI functionality embedded in the sets, LG TV viewers can speak directly into the remote control to enjoy the ultra-convenient features of the latest voice assistant technology. This is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG's exclusive deep learning platform, Deep ThinQ®.
LG's ThinQ® offers an enhanced interactive experience in the company's newest smart TV lineup. By functioning as smart home hubs, one can sync their LG ThinQ® TV with other smart home products such as robotic vacuum cleaners, air conditioners/purifiers, smart lights, smart speakers and many other devices that connect to the TV via Wi-Fi or Bluetooth.
With LG's top-of-the-line a9 processor powering the company's market-leading OLED TVs, viewers will experience additional improvements. Select SUPER UHD TV models with LG Nano Cell (SK90 and SK95) employ FALD backlighting to provide deeper black and enhanced colours, as well as nuanced shadow details for more life-like images.
NLP will be available in 14 countries: Australia, Brazil, Canada, France, Germany, Italy, Korea, Mexico, Poland, Russia, Spain, the UK, the US and Turkey. For other territories, users will benefit from embedded NLP, by opting for one of the ten main setting languages.
LG's newest a9 intelligent processor provides true-to-life images with incredibly rich colours, sharpness, and depth for more realism. A core innovation of the processor is the four-step process of noise reduction, twice as many steps as conventional techniques. The algorithm allows for greater control to boost the clarity of images affected by distracting artifacts for more effective rendering of smooth gradations.
The processor also improves colour performance with advanced mapping capabilities that bring colours far closer to the original content. a9 is designed to support a high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second. With such technology, LG's 2018 OLED TVs can display any content in high quality for a truly spectacular viewing experience.
LG's 2018 OLED and SUPER UHD TVs feature Cinema HDR, which promises a truly cinematic experience at home with all models adding support for Advanced HDR by Technicolor, building on LG's legacy of supporting major HDR formats from Dolby Vision to HDR10 and HLG (hybrid log-gamma). HDR images are dynamically processed frame by frame using LG's proprietary algorithm, Enhanced Dynamic Tone mapping.
"LG continues to be a leader in the home entertainment industry, offering Canadians some of the best possible viewing experiences," said Puneet Jain, head of marketing communications, LG Electronics Canada. "Our 2018 OLED and SUPER UHD product lineup demonstrates a significant leap forward in TV technology, and with the addition of smart technologies, like ThinQ®, to our premium models, one's TV also becomes a hub in their connected home."