"The Red Dot jury has made its decision: After all of the products submitted were tested and assessed individually in the course of an evaluation process spanning several days, NEW ARK 90, manufactured/designed by Deepcool, received the distinction “Red Dot”.
Push Your Liquid-cooled PC Further
NEW ARK 90 features a fluid-cooled tower with visible external flow systems, which completely eliminates the conventional technical barrier between DIY water-cooled towers to provide users with the perfect user experience. The tower is a perfect integration of extreme minimalist designs, glass panels, and RGB lighting to provide a unique visual aesthetics. Internal compartments offer excellent expandability and compatibility. The NEW ARK 90 comes with 4 independent cooling slots, dominating its competition by allowing users to easily create their personalized water-cooled rig.The competition was intense: over 6,400 entries were submitted from 54 countries in hopes of receiving the seal of quality.
Evaluation platform for good design
The Red Dot Award: Product Design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. True to the motto “In search of good design and innovation”, a jury comprising roughly 40 members assessed the products individually based on the original. The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference which the jurors then complement with their own expertise.
“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterised by outstanding functionality. This demonstrates that the designers have understood their clients and their needs”, said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. "