"As Gigabyte Technology's premium gaming brand, Aorus has come to its fifth year of operation in 2019. Continuing its multi-product lineup strategy, Aorus is offering its latest gaming monitor series for 2019 featuring exclusive tactical advantages in games and a patented Active Noise Cancelling (ANC) technology to significantly improve users' experience in communication.
The gaming market is expanding every year with growing numbers of gamers joining. Aorus also sees the business opportunity and has been keen on participating in the communities, aiming to strengthen its brand recognition. To understand the strategies Aorus has adopted for the niche sector, Digitimes talked to Eddie Lin Gigabyte's executive vice president of Aorus Brand Marketing, about the gaming market's current status.
Q: What is Aorus ' view on the gaming market in 2019?
A: During our annual review last year, research reports and feedbacks from our social media groups and gamer communities all showed one prominent trend in the gaming market: it is gradually turning into an all-around entertainment phenomenon."