"When the NVIDIA GeForce GTX 480 graphics card went to store shelves back in April 2010 it had an MSRP of $499 and while it was fast it was criticized for being too hot and power hungry. Here we are eight months later we see the GeForce GTX 480 becoming discontinued and eradicated by the GeForce GTX 570. The GeForce GTX 570 costs 30% less at $349.99 and offers an improved cooling solution and performance that is right around the same as the GeForce GTX 480. Obviously, the GeForce GTX 570 is the better video card as the price is lower, the card runs cooler and the performance is not significantly different. Compared to a GeForce GTX 470 the new GeForce GTX 570 blows that card out of the water as we saw a number of benchmarks where the GTX 570 was more than 30% faster. With a price point and performance at this level the NVIDIA GeForce GTX 570 should be able to do battle with the AMD Radeon HD 6950 and 6970 when those 'Cayman' GPUs are released by AMD next week..."