"In 2010 we were introduced to Other World Computing (http://www.macsales.com), a reseller specializing in Macintosh products. At the time OWC was moving beyond that of a simple retail / e-tail outlet and venturing into manufacturing their own solid state product line. Over the last few years we've seen many companies manufacture their own SSDs; some have been established in the SSD market and others have been a one product wonder. You would think those with history in the SSD marketplace would be the first to market when a new controller becomes available, but OWC proved that theory wrong when they released the SandForce SF-1200 based Mercury Extreme right at the beginning of the product cycle. To show that OWC was serious about their solid state product line, they also priced the Mercury Extreme at a competitive point and even held the crown on and off in 2010 as the lowest priced SandForce SSD on the market.
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