Very few names in the graphics card industry have the balls to take a GPU and then redesign a completely new infrastructure around it. Amongst them ASUS as they took an Radeon HD 6970 GPU... and did just that. They designed a PCB around it, then used a rather sizable cooler and labeled the product EAH6970 DCII/2DI4S/2GD5.
You do software updates to get the most from favourite programs right? Updating a motherboard BIOS can in a timely manner is also critical. The guide to Flashing a Motherboard BIOS spells out the often complicated steps in plain english. PCSTATS Tips