"After a long period of usage, keyboards become dirty. Sometimes they lose buttons. Sometimes this happens because you smack it at the wall in anger. Whatever reason you have for getting a new keyboard, you also need good reasons to buy a specific one. Maybe one that can be cleaned easily, maybe one that has better resistance to walls.
Introducing, the Shift keyboard. It’s a multimedia chameleon board with removable keyset, aimed at hardcore gamers. Offering a skeleton backpplate which can be used with specialized keysets, which in turn can be programmed through the Steelseries’ Engine software. Let’s see if the Shift can convince you as well as us."