I don`t know about you, but more often than not, when I hear a person`s name before seeing them, my brain would generate a mental image of them of what they might look like. To make sure I am not crazy or anything, I went around and asked a few of my friends, and it turns out I am not the only one. For example, if you mention the name Jonathan Kwan, a picture of an intelligent, sharp, and good looking young man comes to mind. Jokes aside, let`s imagine for a moment that, right after you have heard a person`s name, you meet him or her, and they look nothing like you have visualized. Awkward. As you can see, a product`s name is very important, just like a person`s name. It does not matter whether it is good or not in practice -- what it is called already leaves a strong first impression. Earlier this year, we have reviewed the Patriot Supersonic Magnum 64GB USB 3.0 flash drive. It sounds really fast, because, well, it is. Today, we have a new challenger to the ring. It is called the Kingston DataTraveler HyperX 3.0. DataTraveler is Kingston`s brand for their USB flash drives, and for me, it leaves an impression of an honestly reliable, business type product that is not very fast. HyperX is Kingston`s brand originally developed for their RAM, but has recently expanded to other products like solid state drives. My impression of the HyperX brand has always been a signature of elite performance and quality, as mentioned in my HyperX Grey DDR3-1600 review back in June. So what makes the Kingston DataTraveler HyperX 3.0 64GB USB 3.0 flash drive? Is it a combination of the best of both worlds, fusing together cutting edge performance and honest-to-earth reliability? Read on to find out!"
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