n a recent interview with The Financial Times, Kunitake Ando, president and CEO of Sony, said that the Microsoft Xbox, which comes with a hard drive and Ethernet adapter out of the box, could force the company to transition to the PS3 earlier than intended. "The biggest threat to the PlayStation 2 is that the Xbox changes the industry's life cycle," said Ando, who feels that it is unclear whether the current PS2 business model is sustainable and that its console life cycle could be reduced to three years as a result. Although sales of the PlayStation 2 console remain strong, Ando said that the company is still in the process of recuperating its high front-end chip manufacturing costs