You spend tons of money on your home theatre system or computer, and you spend even more money on those funky, overpriced, Monster Cables. After everything is set up, you spend even more time Zip Tying all the cables up neatly, and tucking them all away. Then one day, you decide to move things around, maybe even just a component. All those zip ties need to be snipped off and thrown away. You can't reuse them! Now you have to go back and install new Zip Ties. What a pain! That's where the "Cable Clamp" comes in.