In an effort to satisfy two loyal groups, Slashdot.org made separate
decisions today, one affecting its advertisers, the other, its readers.
Slashdot.org is a popular technology news discussion site, which garners
45 million page views per month and 2.5 million unique visitors.
First, Slashdot.org will now accept new, larger advertising formats. The
site noted that advertisers have come to rely on these formats as the norm
and thus, Slashdot.org is expected to offer them as well.
However, to hamper criticism from its community of readers, Slashdot.org
is now also giving visitors the opportunity to pay a minimal fee to view
the site without seeing advertisements. The service is optional and other
Slahdot.org content will not be affected by a visitor's choice to view
with or without ads.
Rather than charging a monthly or annual fee, Slashdot.org will charge a
$5 fee for each one thousand page views. Slashdot.org projects that 10
percent of its readers will take advantage of the no-ad option.
"Readers have asked for enhanced offerings such as this, so they won't
mind paying a small fee," said Jeff Bates, director at OSDN Online and
executive editor at Slashdot.org, adding that "the small percentage of
readers who are expected to sign up for the service are likely not
influenced by ads, so advertisers won't feel the hit."