Company works round-the-clock to quickly introduce a custom-fitted sleeve to protect Apple's newest Powerbook creation

San Francisco, CA., September 19, 2003- WaterField Designs, a leading maker of custom-fitted computer cases and bags, is now shipping a SleeveCase model designed specifically for Apple's newly-introduced 15-inch Aluminum Powerbook. The SleeveCase is a slim, durable covering made of ballistic nylon and high-grade neoprene that envelopes itself around laptops. It can be used by itself, or can be inserted into briefcases, messenger bags, or backpacks.

WaterField's SleeveCases protect Powerbooks and laptops from normal wear and tear and everyday use. Customers can create their own SleeveCase look, choosing from a wide variety of sizes to accommodate multiple types of portable computers. First, they decide on either a vertical or horizontal orientation. For example, the vertical model is ideal for inserting into a backpack. Then, they can add a flap for additional protection. They can also add a strap, which includes sturdy D-rings and a non-slip WaterField Shoulder Pad for comfort. A PiggyBack, which hooks onto the D-rings, is also available to hold the power supply, adapters, and a mouse.

"Although we have many sizes of SleeveCases available today, we wanted to design another one for the new 15-inch Powerbook," explained Gary Waterfield, the company's chief designer. "It should fit like a glove, and it should look clean and simple, not overstuffed or too big. Believe me, in our business, size does matter. So, we're pleased that our design team was able to get this new model ready in such a short time."

The SleeveCase is light, travels well, and maintains its shape. For those who travel frequently at airports, laptops can easily be accessed from the SleeveCases to make the security check go faster. They can also be inserted into wheelies or larger cases to comply with the 2-bag carry-on limit. In-flight, they can conveniently be taken out before stowing other bags into the overhead compartment.

Availabilty & Pricing

The new SleeveCase for the 15-inch Aluminum Apple Powerbook (size 11) is now available at http://www.sfbags.com. Prices start at $39.

About WaterField Designs

WaterField Designs is a leading maker of custom-fitted, stylish, and design-oriented computer-related cases and bags for a full-range of laptop computers, iPods, and digital cameras. More information about WaterField Designs is available at www.sfbags.com.