This has been said for a long time now but perhaps ATi is really going to get out of the regular videocard business... Here's a quote from AthlonXP.

A reliable anonymous source from ATI informed AthlonXP today that ATI will be changing their marketing strategy to one more similar to that of nVidia. ATI will no longer be manufacturing any ATI products except for the All-IN-Wonder product line, forcing all key distributors to push AIB (Add-In-Board) products from manufacturers such as Tyan, Gigabyte, Power Color, and Saphire. The new 256Mb version of the 9800 video card will only be offered by these AIB partners. Newly released high-end ATI products will be built by ATI for two to three months after their release, to ensure that high quality is there at launch, (until the AIB's get there production lines up to speed) even though they will be branded as AIB products. All AIB manufacturers will continue to manufacturer the products powered by ATI. Look to see a price increase of at least $10 on the 9800 Pro built by ATI effective immediately. However, the same product manufactured by AIB manufacturers should fall around $20.This is to help drive customers toward the AIB product. ATI will continue to support products built by ATI, but they will not offer free 1-800 phone support for products powered by ATI. You may instead, pay ATI for support by calling a 1-900 technical support number. So warranty & support will fall to the AIB partner. We strongly suggest you purchase these cards from Resellers that offer good warranty and support policies, and check out the manufactures warranty & support before purchasing these cards. All in all we do not see any problem with ATI going to this model, just wanted to let you know that very soon there will not be a choice.