The Mac mini is the Apple computer aimed at 'Switcher Man'. This is the
Windows user who's already been turned on to the way Apple does things by
the iPod, and is now intrigued by what else it can offer. Previously
though, Apple's high pricing was something of a cold shower for the
potential switcher, but when the response to the question, "so how much
does it cost?" is a mere £339, Switcher Man is, perhaps for the first
time, seriously tempted.