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The Branding of Mr. The Branding of Mr. "Fatal1ty" Wendel
Thu, January 27 2005 | 8:56PM | PermaLink Feedback?
Jonathan "Fatal1ty" Wendel is the "golden boy" star of first person shooter (FPS) games; he is known as the best PC gamer in the world. The 23-year-old is likely to be the "sport's" first western trail-blazing personality and all-rounder in more ways than one. "For pro-gamers there are about 12 or 13 tournaments and you have a chance to make over $300,000 [£160,000] if you win them all."

In January, Fata1ty signed a lucrative 12-year deal with Creative Labs to design peripherals and accessories for gamers. The deal is not just about letting a company use his brand name. As a pro-gamer, he will be telling the company what gamers want and need. This he already does in his other contract with Abit which makes Fatl1ty motherboards and video cards.

FULL STORY @ Archived from BBC
http://news.bbc.co.uk/2/hi/technology/4206117.stm
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