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Apple PR Dept. Starts War With Press - PCstats.com Apple PR Dept. Starts War With Press
Thu, January 13 2005 | 1:37PM | PermaLink Feedback?
While PCstats by nature hasn't ever dealt with Apple, I can empasize with the author of this piece. As I'm sure many of the other hardware publications on the web can attest to, some PR departments out there are just... well, you know.

"Most high tech reporters hate Apple. They might not hate its products, but the PR department needs a dose of reality for sure. The Press Club of California last year November polled its members, asking them which companies had the worst PR. Apple finished first with a commanding lead over number 2.

Apple has come up with the weirdest of all PR policies by forcing foreign media in Silicon Valley (many of which live only miles away from Apple's head quarters) to contact the Apple PR department in their home countries if they have questions. There are more companies with PR policies that leave much to be desired, but Apple has taken non-PR to a new level."

FULL STORY @ Archived from VNUUK
http://vnuuk.typepad.com/silicon_valley_sleuth/2005/01/foreign_corresp.html
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