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5.1 channels of 21st-century digital |
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| Tue, April 27 2004 | 5:03PM | PermaLink |
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"What do most businesspeople do when business is bad? They reexamine their products and try to find ways to make 'em better. Quality has to go up. Pricing has to go down. What do the geniuses who run America's record companies do when business is bad? They sue their own potential customers! The insanity of this is self-evident. Today's downloading teenager just might be tomorrow's affluent music-library builder. But if the industry antagonizes the young today, its chances for building relationships with tomorrow's consumers grow slimmer and slimmer, along with its chances of survival.
Instead of litigating against its future customers, the industry should be offering them a more attractive value proposition. Instead of two channels of early-'80s digital, they should be offering 5.1 channels of 21st-century digital. And the brick-and-mortar retailers who are looking extinction in the face should be installing high-end surround gear in soundproofed listening rooms to give people a chance to hear what Dark Side of the Moon sounds like when all those alarm clocks go off in surround. If they don't do it, Best Buy and Circuit City will (or at least that's the way it happens in my fantasy life)."
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