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News dependence  - News dependence
Sun, April 25 2004 | 10:25PM | PermaLink Feedback?
People tend to develop strong ties to a specific computer, even if it means waiting to use their favourite machine, say researchers. A team at Pennsylvania State University in the US found that people were drawn to a PC because of their tendency to assign human attributes to machines. It also reflected people's love of consistency, they said. The researchers say their findings could have profound implications for computer manufacturers and advertisers. The study also has implications for the influence web-based information is playing in people's lives. "We increasingly view computers as sources of information not just mediums of information. We attribute social characteristics and treat them as autonomous," said the professor. This could lead to an over dependence on electronically-generated news and information. The tendency to treat computers as human could lead to people favouring or even blindly accepting computer-generated information, to the point of depending on it over superior alternatives, warned Prof Sundar.
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