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"Dell is a well known brand-name computer manufacturer. In the past, they have provided the main competition to IBM in the personal computing market. Recently, Dell decided to jump into a branding frenzy in 2003 and started coming out with printers, networking equipment, handhelds, projectors, TV’s and LCD monitors! One of their most interesting additions is the Digital Jukebox. This medium sized unit takes on a shortened name from its official name; the DJ. The DJ is one of the few units providing direct competition against the Apple iPod. Unfortunately, it packs a larger casing, smaller storage space and an overall, less appealing and original interface. So why do people buy the Dell DJ over the iPod?"
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