Digitimes reports; "The rapidly evolving trend of user created content, blogs, and personal web pages is triggering demand for constant access to high-resolution images, bringing the consumer's attention to high-resolution camera phones," said Yong-Hee Lee, vice president of Samsung's System LSI Division. "Our 1.75um-pixel, 1/4-inch lens aperture 3-megapixel CIS is a unique combination of Samsung's high resolution sensor technology and high speed serial interface that brings digital still camera-level picture quality to mobile handsets."

Samsung's new 1.75um-size pixel enables the 1/4-inch lens aperture to reduce the camera module size by 30% as opposed to a conventional 2.25um pixel 1/3-inch lens aperture 3-megapixel CIS. The small form factor allows the 1.75um-pixel, 1/4-inch lens aperture 3megapixel CIS to immediately replace a 1/4-inch lens aperture 2-megapixel CIS module, as it shares the same physical measurements with the new 3-megapixel CIS.