In the spring of '99, the PCSTATS that you know today actually began under a
completely different name. It was the height of the dot.com boom, and the
original website address had just been registered with Network Solutions. The
website was going through its BETA trials, and the very first article about a
totally self contained liquid cooling PC that we'd built had just been
published. It was a watercooled 'Celly' 300A @ 468MHz, right when overclocking
really began in earnest. Anyhow, one day executives at another company came upon
our fledgling website when they misspelled their companies' address, adding an
extra "s" right before the ".com". Domain names were a commodity in those days,
way back before the encyclopedia of domain extensions we have now even existed.
That single "s" quickly became a point of contention for both sides, and after
much correspondence an agreement was reached and ownership of the domain
transferred to them.
Dozens of hardware-this.com and overclocking-that.com
websites were popping up every day back then, but such niche enthusiast names
were thought to be untenable in the long term. Today, roughly 75% of those
websites now no longer exist.
It was decided that the companies' next name would contain
"PC" - a widely accepted tech terminology then, and now. It was then just a
matter of search and discovery... PChardware, PCzone, PCworld... and so on and
so forth. "PC" and "Statistics" came together nicely, and the hybrid "PCSTATS"
signified an approach to objective analysis of computer gear based on how it
actually performs. Thus, a short and sweet seven letter website name was
Since 1999 the PCSTATS logo has gone through a couple revisions, with our
most recent brand identity coming into effect in early 2003. Even the way it
PCSTATS is written has changed over the last seven years. At the very beginning
it was simply "PC Stats," and then shortly thereafter "PCstats" or
The accepted way to write PCSTATS now, is with all capital