"We guess there's every chance that many of you aren't even reading this.
You probably clocked the £12.5k price tag presented above and clicked your
browser's back button faster than we could say 'how much?!!'. But if you are
still with us, either because money's no object or you're intrigued as to
precisely why any 50in plasma TV should believe it's worth so much money,
you're in for a treat. For the key point about the HD50 is that it's
certainly not just a plasma TV."