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250,000 Wonderful ‘bouncing balls’ on a San Francisco Street - Bravia Commercial - PCstats.com 250,000 Wonderful ‘bouncing balls’ on a San Francisco Street - Bravia Commercial
Mon, April 19 2004 | 10:23PM | PermaLink Feedback?
In this wonderful commercial for a new line of 'Bravia' LCD televisions, Sony created a little work of art set to José González's stripped-down acoustic cover version of 'Heartbeats'. The commercial is based on the concept of throwing 250,000 colourful super balls down the steepest, most gnarly street in San Francisco and watching them bounce around like particles. The commercial is visually stunning with an excellent track, and the longer 150 second rendition is well worth the Download here (58MB). The producers have also created a 7 minute "behind the scenes" short just to prove that what you're seeing is 100% real, with no computer generated graphics at all. Download that 30MB movie here.

According to the Danish director Nicolai Fuglsig; "In order to capture the vibrant reality of the balls and the way they moved, every single frame was shot on camera – computer graphics weren’t used at all. The entire shoot took two days – the main sequence itself involved a 23-man camera crew with only one chance to get it right.

An entire block in San Francisco was closed off and special compressed-air cannons shot the 250,000 bouncy balls into the air, while earth-moving equipment poured thousands down the street. The sheer energy of the balls meant that some of the crew had to wear protective gear!"

If you slack off from work at all today, PCSTATS highly recommends you take a few minutes to watch the full 150second version of the Bravia commercial... there ain't nothing like a quarter million super balls flying through the steep streets of San Francisco like multi-coloured hail!!

(Thanks to Daniel for submitting this one)

FULL STORY @ Archived from SONY
http://www.sony.co.uk/view/ShowArticle.action?section=odw_en_GB_Magazine&articlesection=2&article=1128495777479&site=odw_en_GB
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