Dell plans to double its staff in India. Bill Gates wants to expand beyond Windows. Best Buy tries to think outside the box.

Escape, on the other hand, is going after the customer most retailers covet: the young male video gamer. Most retailers believe this customer spends more money than the average technology buyer and is obsessed with whatever is new and cool, Baker said. Best Buy has to know what this type of customer wants to entice that customer into a Best Buy store, and it can experiment with different strategies at Escape's Chicago store, he said.