"Your new HDTV looks atrocious. It doesn't produce a picture any better than the old analog TV you just demoted to the bedroom. The first realization may hit you smack on the head. Then again, it might just sneak up on you gradually. Either way the result is the samedissatisfaction, disappointment, disillusionment, suffering, pain, misery, death. Or the death of innocence, anyway.
Now here's the ray of sunshine. There may be nothing wrong with the product. The manufacturer may merely have set it up to look bad right out of the box under the assumption that you are too stupid to know what good performance really looks like."