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In both design and price point the *ist DS is aimed at first-time DSLR
buyers, and has many features that will be familiar to users of high-end
zoom compacts and semi-pro cameras. It has a mode dial loaded with
special program modes, it uses SD cards for storage, and it has an auto-
everything mode for when you just can't be bothered with all that
creative stuff. At the time of writing, it retails at under £522 body
only, or around £630 with a standard zoom lens - a price that compares
favourably with some of the more advanced zoom cameras.
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