AMD will lower prices for its Athlon 64 X2 CUPs by 15-30% ahead of a pricing campaign that Intel will launch on July 22, according to sources with motherboard makers.
The biggest price drops will be for its Athlon 64 X2 4000+ and 6000+, which are currently priced at US$104 and US$241 respectively, the source said. AMD will also cut the prices for its single-core Athlon 64 CPUs by as much as 15%, and its Sempron series by as much as 17%, the sources said.
The company was not available for comment at the time of publication.
AMD and Intel engaged in a fierce price war in July last year, resulting in profit bleeding for both sides. In April this year, Intel published price cuts of up to 40% for is 3000-sequence uni-processor server CPUs and updated its desktop CPU lineup with lower prices and new products. Intel is expected to further announce price reductions on July 22 of up to as much as 50% ahead of AMD's launch of its next-generation Socket AM2+, the sources said.
AMD's upcoming campaign will focus on the entry-level and mid-range dual-core processor market, although its 6000+ processors are expected to see OEM and distributor prices lowered to US$169-177, the sources said. The prices are close to the US$163 for the E6550 that Intel will launch on July 22. Intel will also introduce on the same day its E6750 and E6850.
AMD's Athlon 64 X2 prices are currently US$241 for 6000+, US$188 for 5600+, US$178 for 5200+, US$136 for 4800+, US$121 4400+, and US$104 for 4000+.