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Intel's big push into the Chinese PC enthusiast community - PCstats.com Intel's big push into the Chinese PC enthusiast community
Wed, May 23 2007 | 6:44PM | PermaLink Feedback?
"Celebrity endorsements are a powerful marketing tool: women spend billions on cosmetics because a movie star tells them “they’re worth it”. Thousands of weekend golfers lap up Nike equipment to “be like Tiger”. But would the same thing work for a product like a processor? Faced with the challenge of sexing-up CPUs as part of a domestic marketing push, Intel China devised an impressively progressive plan: tap into the talent of the worldwide modding community to combine beauty on the outside with speed and power efficiency on the inside."
FULL STORY @ Archived from BIT-TECH
http://www.bit-tech.net/modding/2007/05/22/intel_china_modding_expo/1
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