"First, R600 is going to be more affordable than any GPU part after Radeon 9700Pro and 9800Pro. AMD wants to undercut current high-end price bracket by $100-150, so expect an 8800GTX performing part for the price of 8800GTS. This is not all.
The company is getting the 65nm part on line as soon as possible, as this will enable savings in power well within the 60-100 Watt range, depending on what part are we talking about.
As we already wrote months ago, AMD developed four completely different PCBs and the company wants to cover every possible demand from its partners. We have talked with mid- and high-ranked executives and they told us that AMD plans to bring its customer centric mantra to every aspect of business."