"Say goodbye to the northbridge, because Nehalem will integrate the memory controller into the CPU core. Intel is finally ready to do what AMD has been doing for years with the K8 architecture - incorporate an on-die memory controller, to lower memory access latencies, reduce power consumption of the whole platform and make designing future motherboards far easier.
This could be be a marketing nightmare for Intel’s PR and the green camp is going to be rolling around the floor in fits of glee at this news, but respect to Intel for ultimately biting the bullet and making the right choice. That said, Intel was in a similar situation when it created the Pentium M and had to convince the market the MHz wasn’t the only performance rating that mattered after years of preaching the contrary – and that turned out to be one of the most successful moves for Intel in recent history."