Jammie Thomas is going to appeal the $220,000 ruling against her, hope things turn out better this time.

"It's usually inadvisable to turn someone into a martyr," said Jonathan Bernstein, president of Bernstein Crisis Management, a Los Angeles-based public relations firm. "I would think they could have pursued someone that drew a little less empathy. What they risk is creating a long-lasting image. On the Internet, it's simple to create martyrdom (all over the world) and this is particularly damaging thing to do. It can be very harmful to a company's reputation."