Project X memory was developed in partnership with Intel and leading motherboard vendors to support the new Xtreme Memory Profiles (XMP). XMP utilizes a reserved sector of the Serial Presence Detect (SPD) on memory modules to store factory configured profiles of memory timing settings. These profiles make it much easier to overclock memory and squeeze incremental performance from the PC. XMP replaces the pain of tweaking every individual memory parameter with the simplicity of selecting a single performance profile to optimize memory timings. XMP was designed exclusively for Intel P35 and X38 DDR3-based motherboards.