Micro-Star International (MSI) company chairman Joseph Hsu recently discussed the products the company will be showcasing at Computex 2008, including motherboards and low-cost PCs.
MSI revealed that on June 3 it will be announcing a slate of new motherboards using its DrMOS overclocking and power saving platform. Some channel vendors stated that MSI will be launching six motherboards based on Intel's upcoming P45 chipset, including two entry-level ones priced at around US$70-80, while the other four will adopt DrMOS and will be priced above US$100.
DrMOS technology can reduce power usage by around 16% on the new motherboards compared to ones of the previous generation, according to MSI.
MSI will also launch an Windows XP version of its 10-inch Wind notebook in three different colors, including black, white and pink and will feature two different battery configurations. A six-cell pack will allow the notebook to run for six hours, but the price of the notebook will be around NT$18,900 (US$620), while a notebook with a three-cell battery will be priced around NT$17,900, noted Hsu.
The company will launch a 8.9-inch Wind notebook in July or August and will try to maintain the gross margin of the product line at around 10-15%.
MSI will also launch its Wind PC to compete with Asustek's Eee Box. The Wind PC will be priced at US$250 without an LCD monitor.
Hsu pointed out that MSI's motherboard line will account for 35% of the company's revenues in 2008, while graphics cards will account for 25% and notebooks, including the Wind notebook, will account for 30%. Consumer electronics, servers, industrial PCs (IPCs) and car electronics will account for the remaining 10%.