"Sometimes the only thing that separates one graphics card from another is the bundle. Some card makers choose to include a nifty extra from time to time, while others choose to include extra cables or converters. However, more often than not it’s the game that separates the graphics cards apart, as it’s one of the most noticeable additions to a package.
The thing is though, it’s all well and good for us to say it’s nice to see that these extras were included, but you have to wonder; do we ultimately care about all these extras? - If I found myself working at a graphics card manufacturer I would probably attack the bundle a completely different way."