The short answer is that this is one of the best boards you can buy in terms of style and features for real enthusiasts (opposed to fake ones). There are other companies who try to come close but the complete package from Asus makes it all worthwhile. It might even sway some DFI people, but for the lack of community I doubt that. On the simple P45 expense scale, the technology included makes it a solid purchase. If you want a board with great gaming performance, a fun, intuitive and very full BIOS with fantastic overclocking and a design made for exactly its application - you'll be very hard pushed to find something better.
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Original URL, circa 2008: http://www.bit-tech.net/hardware/2008/09/29/asus-maximus-ii-formula/1